Бренд работодателя в действии
Пару дней назад прислала мне руководительница следующий анекдот с заголовком «»EVP?» (employer value proposition — ценностное предложение работодателя):
«Guy is sitting in the bar in departures area at a busy airport.
A beautiful woman walks in and sits down at the table next to him. Because she’s wearing a uniform, he assumes she’s probably an off-duty flight attendant.
Since he heard stewardesses have the name to be «easy» he decides to have a go at picking her up by identifying the airline she flies for, thereby impressing her greatly.